Why is traffic important?
Indeed, it is true, traffic is the life blood of every online business. And mastering how to get traffic to your website is a highly valuable skill every e-business owner must learn. If you have a website and you want people to find out about you, your amazing content and products, you need to understand how to increase traffic to your website. You have to help your market discover your virtual office. With all the Google search and social sharing happening around the web today, there are so many opportunities for every website to get in front of its targeted customers, clients or readers.
Get Massive Website Traffic for Free
Truth is, there is already an abundance of traffic out there. In our digital age, when you want to buy a product, you search first for information about it – online reviews, popular brands and what other people who bought it have to say. When you have no idea, you just go to search engines and type your question, and there it is! You found your answer. In reality, what we need to do to generate more website traffic is to create more trails all over the web so people can find us when they are looking for something online. How to tap into these enormous traffic sources is what we really have to focus on.
Here is a very good method to establish clarity and inevitably success in what we’re trying to achieve online. Doing the process yourself is important because it will help you focus on your online goals and make sure that you make progress towards online growth for each action you take. Got it?
The EIAC Process
1) E – Evaluate my end goal.
What do I want to achieve with this online business?
Do I want to sell a product or promote an affiliate offer?
Do I want to attract visitors to click on ads on my website?
What market do I want to serve? Is this market viable enough that it can generate a good traffic?
Or is it too competitive?
What end result do I want to have?
From here I can now…
2) I – Identify what online platform best serves the end result that I want.
Is it a blog? video? article? images? Web 2.0 sites like Hubpages, Tumblr, WordPress.com? This is where I’m going to publish content about my topic that will create more traffic to my website. A Reminder to Myself: this is the method where I want to initially focus on – about driving traffic to my website. It will also determine what type of content I need to develop. Now that I’ve decided about the end results that I want to have and where I am going to send traffic, I will do this next…..
3) A – Acquire the traffic and funnel it to my target market.
Simply, it means developing content that suits the platform of my choice, and making sure that my content is optimized for a certain keyword search, so I can have good rankings in the search engine whenever a search is done for that specific keyword. In another case, it also means making sure my content is what my market searches for, so when I publish content in video sites like YouTube, Social Media sites like Facebook, etc., they will absolutely love what I put out there and come back for more. When I’ve acquired the traffic, then I have to…..
4) C – Convert it.
Simply, this means the ‘business model’ that I am going to apply for the big picture of my online business. ‘Business model’ is how I make money on the internet. Is it through Adsense? Affiliate offers? CPA offers? Opt-ins? Or my very own product? Etc.
By taking the time to tinker through, ask yourself these questions and come up with your very own answers, you’ll have a much clearer idea of how to proceed.
Attention! Really important!
The above process could really help you in your online business in so much bigger ways and not only in increasing your website traffic. Just like the Hogwart’s way 🙂 Most people actually fail in their online business because of lack of clear direction – understanding what you’re trying to accomplish online, and from there, identifying the steps that will get you there.
The E-I-A-C framework can also save you from the most common pitfall in starting a business online:
DISTRACTION. Synonyms: getting allured with SBOs (shiny bright objects), trying one business model –never finishing it-transferring to another- and another. Distractions are very common when you work online. This means you follow one product, method, or tactic, not seeing huge success immediately, then being ‘distracted’ by the next ‘big thing’. It is true that there’s a bunch of bad products, courses, and tactics out there, however **reality** is, the ‘good’ ones also demand some form of structure and discipline.
The EIAC method can be applied to any online business ventures, online marketing efforts and even your work at home jobs. Sketching it out on paper like a question-and-answer style helps. Like how it helped other online entrepreneurs make great decisions in their business. Along the road of practicing EIAC, your entrepreneurial eyes can turn 20/20. It can give you a clearer vision of what you’re trying to do, what it takes to do it and how do you go from here to there. By simply doing it, you’ve learned how to increase traffic to your website. Go, test it out!
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